NPLD Promotional Toolkit

Spread the word to draw in volunteers of all ages from your community and engage your local media

NATIONAL PUBLIC LANDS DAY is SATURDAY, SEPTEMBER 27, 2025!

Thank you for your interest in hosting a National Public Lands Day event! We’ll be kicking off NPLD 2025 very soon. Our materials, tools, and resources will help you promote your event, attract volunteers of all ages, and engage with local media.

Looking Ahead to NPLD 2025

Last year’s National Public Lands Day (NPLD) theme, Together for Tomorrow, highlighted the power of collective action in protecting and preserving our nation’s public lands. Across all 50 states and U.S. territories, volunteers came together to give back—ensuring these cherished spaces remain for generations to come.

As we gear up for NPLD 2025, we look forward to unveiling a new theme that captures the spirit of this year’s celebration. Whether through trail maintenance, tree planting, beach clean-ups, or simply spending time in nature, NPLD continues to unite communities in environmental stewardship and inspire lifelong connections to the outdoors.

In the meantime, we’ve kept the Together for Tomorrow graphics available for your enjoyment and use. Stay tuned for more details on this year’s theme!

Smiling young people behind a table of shirts

Tips and Tricks

Spread the Word: Promoting Your NPLD Event

In this webinar, our expert panelists share tips and best practices to understand the most effective promotional channels, attract a diverse audience, and drive your NPLD event registration.

Watch Now

Stay Connected

If you are a site manager, be sure to follow us on social media for NPLD updates. Please tag us in your posts so we can amplify your impact.

@NEEFusa

@neefusa_org

NPLD Facebook Group

NPLD Logos

Media Tools

NPLD Media Outreach Calendar

As you plan for your event, be sure to let area media know what's happening and how to participate. Use this planning calendar to stay on track.

Tips for Capturing NPLD Events on Video

NPLD-VideoTipSheet.pdf

Take a moment to catch volunteers in action. Here are some tips for taking a quality video clip with your cellphone.

Taking Photos

NEEF Guide_Taking Photos at Events.pdf

This quick guide gives suggestions and tips on capturing expressive and good-looking shots at your outdoor (or indoor) event.

Media Advisory Template

NPLD Media Advisory Template

Once you've planned your event, alert the local media to help you spread the word. Use this template to help promote your event.

Media Release Form

NEEF Media Release Form

A general media release form that grants permission to use, publish, and share video and photographic media of volunteers and event attendees.

Media Release Form Extras - An online version of the form is available here (online form link). You can also download a QR code to display that will direct users to the online form (QR code download link).

Promotional Content

Social Media Graphics

The NPLD 2024 commemorative graphic designs are still available to show your support for public lands and the volunteers who protect them. Stay tuned for updates as we prepare for NPLD 2025!

Portrait

NPLD Graphic